What is “Strategy?”

Core Concepts

  • What: mission/vision/objective
    • Long-term
    • Overall
    • Organizational
  • How: plan/approach
    • Initiatives
    • Resources


  • plan to achieve a long-term or overall objective (ISO 9000:2015)
  • plan to accomplish the organization’s mission and achieve the organization’s vision (ISO 21001:2018)
  • organization’s overall plan of development, describing the effective use of resources in support of the organization in its future activities
    Note 1 to entry: involves setting objectives and proposing initiatives for action (ISO/IEC/IEEE 24765:2017)
  • organization’s approach to achieving its objectives (ISO 30400:2016)