Wentz QOTD

1. What of the following best describes “management intent”?
A. Mission
B. Goals
C. Strategy
D. Policy

Kindly be reminded that the suggested answer is for your reference only. It doesn’t matter whether you have the right or wrong answer. What really matters is your reasoning process and justifications.

My suggested answers are as follows: D. Policy


  • Mission and vision often come hand in hand, but there is no consistent definition between them. Some may argue that vision comes first, while others think the mission exists before vision. In my opinion, it depends on your role and perspective.
  • As an entrepreneur, I have to think about the values in which I believe and the purpose or the reason why I want to start the business. The values and purpose are the primary parts of my mission statement. To some extent, my mission to start a business is commissioned by God.
  • My mission/vision statement is:
    To Inspire People – A Share Point of People and Knowledge.
  • Based on the mission statement, I start to envision the story of success, search for the business direction, set long-term goals, and develop strategies to achieve them.
  • So, what is the mission or vision? I won’t define them literally but I explain them through the practical example that I have been doing for years so that I can share my definitions with you to communicate effectively.


  • What’s the difference between a goal and objective? There’s no consistent definition either. However, people tend to classify them in terms of time scale.
  • As far as I am concerned, goals are long-term objectives which can be broken down to short-term objectives.
  • How long is long enough to be long-term? You define your scale. Typically, the period of a goal ranges over one year, while some agree with three years; you name it.
  • A goal or objective is the statement of the desired outcomes.
  • A well-developed goal or objective meets the SMART criteria.


  • A strategy is a high-level plan or approach that addresses mission and vision. You break down the mission and vision into (strategic) goals which drive your strategic planning process.
  • You apply strategic thinking skill to develop or formulate the strategy and initiate portfolios or programs to implement or execute the strategy.
  • SWOT analysis, BCG matrix, Porter’s five forces analysis, and PEST analysis are common tools to develop strategies, while PMI Organizational Project Management (OPM) is a strategy execution framework to implement them.


  • Overall intention and direction as formally expressed by management. (ISACA)
  • A policy is a high-level statement of management intent that formally establishes requirements to guide decisions and achieve rational outcomes. (ComplianceForge)
  • A security policy is a general statement of management’s intent regarding how the organization manages and protects assets. (ScienceDirect)

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